Community-Led Growth Certified: Core

Unleash the power of community-led growth.

6+ hours of content

60+ chapters

12 templates & frameworks

Expert insights

100% self paced

Official certification

Community-Led Growth Certified: Core

Unleash the power of community-led growth.
  • 6+
    hours of content

  • 60+
    chapters
  • 12
    templates & frameworks

  • Expert
    insights
  • 100%
    self-paced
  • Official
    certification
Community-Led Certified: Core action shot
Community-Led Certified: core badge
Course overview.
  • ‘Community’ isn’t a new thing in business, but only recently has it been recognized as a powerful tool to enhance go-to-market strategies and accelerate business growth. It’s the next big thing in SaaS, and when it’s done right - the impact can be huge. 

    From understanding the way community can evolve in a company, to identifying the ideal audience and turning them into the best brand advocates, this course covers the core pillars of community-led growth (CLG). 

    With this understanding of CLG, you’ll gain the confidence you need to supercharge your go-to-market strategies, boost your ROI, and wow not only your leadership team and key stakeholders but also your loyal customers. 

Course overview.

‘Community’ isn’t a new thing in business, but only recently has it been recognized as a powerful tool to enhance go-to-market strategies and accelerate business growth. It’s the next big thing in SaaS, and when it’s done right - the impact can be huge. 

From understanding the way community can evolve in a company, to identifying the ideal audience and turning them into the best brand advocates, this course covers the core pillars of community-led growth (CLG). 

With this understanding of CLG, you’ll gain the confidence you need to supercharge your go-to-market strategies, boost your ROI, and wow not only your leadership team and key stakeholders but also your loyal customers. 
Community-Led Certified: Core action shot

 By the end of this course, you'll:

  • Identify what effective community led growth looks like.
  • Understand the research principles that will guide you as you create your community led approach. 
  • Confidently identify your ideal customers and the key brand evangelists that will supercharge your community creation. 
  • Incorporate a community led approach into your go-to-market strategies and understand how to use this in tandem with traditional marketing. 
  • Set clear community OKRs against which you can measure your success. 
  • Understand best practices around sustaining your community and avoiding churn.
By the end of this course, you'll:

  • Identify what effective community led growth looks like.
  • Understand the research principles that will guide you as you create your community-led approach. 
  • Confidently identify your ideal customers and the key brand evangelists that will supercharge your community creation. 
  • Incorporate a community led approach into your go-to-market strategies and understand how to use this in tandem with traditional marketing. 
  • Set clear community OKRs against which you can measure your success. 
  • Understand best practices around sustaining your community and avoiding churn.
Community-Led: Certiifed Core curriculum
This is a great introduction course to the fundamentals of starting your community build journey. There are key steps you should consider and upon completion you should have a firm grasp at what is required.
     Jennifer Susinski,
Global Customer Advocacy & CM
at Taulia

Running a community is so much more than just writing community posts and keeping the community alive. Your course really dives into a key part: creating that strategic and strong foundation where every action you perform in the community as a manager tracks back to a business goal.
Pida Pairawan,
Customer Marketing Manager at Rubrik
The course is very well-structured. It is detailed and provides a lot of action-oriented steps. It will surely be helpful for people starting out with Community-Led Growth as well as the more advanced ones who may need more direction.
Yatin Pawar, 
Product Marketing Manager
at Leena AI
Learn from industry experts like:

Jennifer Susinski

Global Customer Advocacy & Experience Manager at Taulia

David Spinks

David Spinks

VP of Community at Bevy

Kevin Lau

Kevin Lau

Vice President of Customer Engagement at Freshworks

Rebecca Boucher

Rebecca Boucher

Community Director at The Alliance

Katie Smeal

Director of Customer Marketing & Advocacy at Outreach

Michael Francisco

Vice President Marketing at Common Room

Contributors

You're in very good hands.

Community-Led Alliance is one of 15 communities under the umbrella of The Alliance, a community-led media platform. So, it’s no surprise that community-led growth is at the heart of everything we do.

In each of our communities, we work with businesses and professionals to help them learn and grow in their specific industries. From Product Marketing Alliance to AI Accelerator Institute to Sales Enablement Collective - we’ve proved time and time again just how valuable community can be as a tool for growth. 
But that’s not all. We’ve gathered insights from industry heavyweights, hailing from companies such as Circle, MuleSoft, Taulia, The Alliance and PMA.
Contributors
You're in very good hands.

Community-Led Alliance is one of 15 communities under the umbrella of The Alliance, a community-led media platform. So, it’s no surprise that community-led growth is at the heart of everything we do.

In each of our communities, we work with businesses and professionals to help them learn and grow in their specific industries. From Product Marketing Alliance to AI Accelerator Institute to Sales Enablement Collective - we’ve proved time and time again just how valuable community can be as a tool for growth. 

But that’s not all. We’ve gathered insights from industry heavyweights, hailing from companies such as Circle, MuleSoft, Taulia, The Alliance and PMA.

What to expect from Community-Led Growth Certified

Write your awesome label here.
Community-Led Certified: Core curriculum shot

What's included when I enroll?


  • 6 insightful modules. 
  • 60 chapters, full to the brim with knowledge, skills, and resources to harness the power of community. 
  • 51 exam questions are divided throughout every module to test your understanding.
  • 12 templates and frameworks with coursework throughout to consolidate your learning. 
  • Over 6 hours of content, including bonus footage crammed with expert insights from brands like Taulia, Outreach, PMA and more.
  • Official certification if you pass all exams. 

What's included when I enroll?

  • 6 insightful modules. 
  • 60 chapters, full to the brim with knowledge, skills, and resources to harness the power of community. 
  • 51 exam questions are divided throughout every module to test your understanding.
  • 12 templates and frameworks with coursework throughout to consolidate your learning. 
  • Over 6 hours of content, including bonus footage crammed with expert insights from brands like Taulia, The Alliance, PMA and more.
  • Official certification if you pass all exams. 
Community-Led Certified: Core curriculum screenshot
Looking to learn as a team?

If you're looking to get a team of three or more certified, then speak to Matt about team rates on m.booth@pmmalliance.com. 

P.s. If you need help convincing your boss, we've done the hard part for you.

FAQs.

Who's this course for?

This course is for anyone who’s looking to mobilize the power of community-led strategy. Whether you’re a community veteran, or you’re new to the game and eager to learn - this course has you covered.

How does the course work?

The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Community-Led: Certified!

 How long will the course take to complete?

The course content, activities, and exams will take approximately around 6 hours to complete.

What happens if I don’t pass the exams?

If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. 

However, you’ll have still learned so much and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on whenever you like.

 How long will I have access to the course content?

For life! Yep, that’s right - forever. Just a one-off payment gives you unlimited to all the course’s content forevermore. 
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